BMW Middle East and BMW Individual launch unique BMW 7 Series and 6 Series Pearl

BMW Group Middle East has developed and produced BMW Individual Pearl cars from the company's bespoke optioning programme, BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.

The shallow and warm waters of the Arabian Gulf are famous for creating the world's most precious Pearls – the source of inspiration for creating the BMW Individual Pearl. Paying an ode to the rich heritage of pearls in the Middle East, the BMW Individual Pearl models are exclusive to the region.

BMW Individual designers transferred the mystery, elegance and beauty of the Pearl to a total of 88 BMW 7 Series and 6 Series Gran Coupé models.

Commenting on the BMW Pearl, Alexander Eftimov, Director Sales & Marketing, BMW Group Middle East, said:
“Customers in the Middle East enjoy individualisation where they can own something that stands out and is unique, and the BMW Pearl is something that is one of its kind, exclusive and very special. We are meeting this demand by providing customers with a top-of-the range BMW that includes a selection of unique and very premium materials, paints and interior trims options. The cars are very exclusive and examples of what can be produced within our BMW Individual programme.”

The BMW Individual Pearl features an exclusive Frozen Matt Brilliant White exterior colour that reproduces the unique shimmer of the finest Arabian pearls. On the interior, this is coupled with the BMW Individual finest Merino Amaro Brown leather with newly developed white piping, a headliner in Amaro brown Alcantara and the BMW Individual wood trim in Ash Grain White. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.

Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function.

The BMW Pearl models are the embodiment of luxury and style and are available from BMW Group importers in the UAE, Bahrain, Saudi Arabia, Oman, Qatar and Kuwait.

TS
28.01.2013
Dubai - Cairo - Munich